Our position on...
Our Code of Business Principles commits us to running our operations with honesty, integrity and openness. Our approach is always to understand issues of concern and respond.
Our consumers sometimes have specific questions about our products while other stakeholders ask about the way we run our business. Here we address some of these questions.
Advertising & marketing
We use advertising and marketing as a way to engage with consumers on issues that matter to them. Marketing and advertising have many benefits. They help us tell people about our latest innovations, inform consumers about what’s in our products and recommend how they should be used. They can even help us change society for the better: Dove’s Campaign for Real Beauty, for example, challenges stereotypes about the way people look. However, the very power of marketing communications means that they must be used responsibly.
We have signed up to, and helped to define, global standards for the industry, centred on the promise that our advertising and marketing will always be “legal, decent, honest and truthful”. Independently, we have also made landmark decisions about our own practices. For example, we do not target children under six years old and we never use ‘size zero’ models in our advertising.
We are Strong
Safety & Environment
Safety is an essential element of a successful and sustainable business. We take our responsibility to protect our consumers,
our employees and the environment we live in very seriously.