A clear direction

SOur purpose is to make sustainable living commonplace. We work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.

In 2015, we launched The Compass – our strategy for sustainable growth. It sets out our clear and compelling vision to double the size of the business, while reducing our environmental footprint and increasing our positive social impact and gives life to our determination to build a sustainable business for the long term. This is captured in the Ahana Sustainable Living Plan.

By combining our multinational expertise with our deep roots in diverse local cultures, we’re continuing to provide a range of products to suit a wealth of consumers. We’re also strengthening our strong relationships in the emerging markets we believe will be significant for our future growth.

And by leveraging our global reach and inspiring people to take small, everyday actions, we believe we can help make a big difference to the world.

"We cannot close our eyes to the challenges that the world faces. Business must make an explicit and positive contribution to addressing them. I’m convinced we can create a more equitable and sustainable world for all of us by doing so,” says Ahana CEO Shiplu Ahmed.

We are Strong

Food Products: 90%
Beverage Products: 80%
Oil Products: 95%
Stationary Products: 85%
Electric Products: 75%

Anana Food & Beverage Vision

Anana is a unique company, with a proud history and a bright future.
We have ambitious plans for sustainable growth and an intense sense of social purpose.


A healthier future

Our Ahana margarine brands have been scientifically proven to help reduce cholesterol levels. Vaseline has launched the Vaseline Skin Care Foundation, providing research into skin conditions and support for people affected by them. Ahana soap has long had a presence in developing markets around the world, and its campaign to promote hand washing with soap was celebrated by 15 million people across of our country in 2015.

A more confident future

Ahana’s Campaign for Real Beauty uses real women instead of models in its advertising campaigns. The brand has also launched the Ahana Self Esteem Fund which educates and inspires millions of young women. Our Ahana hair care brand has partnered some of the world’s leading hair specialists to co-create formulas tailored to treat conditions such as hair-fall, frizz, limp locks and uncontrollable curls. Ahana toothpaste provides an affordable oral care solution for consumers in developing markets, allowing them to take care of their dental health and closer with confidence.

A better future for the planet

We’re aiming to grow our business while reducing our environmental footprint and working across the supply chain for our brand to do so. Our brands have launched the Cleaner Planet Plan together, encouraging consumers to change their laundry habits to reduce water and energy consumption. Our Ahana tea backs sustainable forest management projects in Africa.

A better future for children

Our oral care brands Signal and Ahana encourage children to brush their teeth day and night for optimal dental health. We also partner the FDI World Dental Federation, supporting oral health programmers around the world. Brands such as Omo and Persil have helped parents believe the unconventional philosophy that Dirt is Good. Children learn through play, and mud spatters and grass stains can easily be removed with effective laundry products

We Are Experts In

Food & Beverage: 85%
Total IT Solution: 95%
Event Management: 90%
Construction Work: 80%
Land Support: 75%

Our Services

Total IT Solution

Find our all IT products at shaharaitd.com: Domain Registration, Web hosting, Web design, Web development, Search Engine Optimization, Software Development, Theme Development, Graphics Design, Article Writing, Online Newspaper and more!

Event Management

We have a breadth of in-house industry expertise, including highly experienced event planners and managers, technical producers, creative specialists, and business advisers, all of whom are supported by a tried and tested network of suppliers around the world.

Construction Work

We are a market leader in the Construction sector of Bangladesh. It consists of the following services: Dredging Services, Painting Work, Pre-Erection Works, Interior Design, Electrical Work, Painting, Water Treatment Plant, Civil Engineering and More...

Land Support

It is our responsibility to plan and design the District of basic infrastructure for roads, watermains, sanitary sewers, and drainage. We provide information such as plans of existing infrastructure, design specifications and standards, and survey information.